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Behold the 'Fascination"

March 19, 2015 at 2:22 PM

Graaf 4.jpgBehold 'The Fascination' the $40 Million Diamond Watch

They say that time is money -- but $40 million?  Marilyn Monroe famously crooned that diamonds are a girl's best friend. Well if that lyric is true, then The Fascination looks set be the most popular playmate of all.  Unfortunately, with a hefty price tag of $40 million (£27 million), the timepiece, by British jeweller Graff, is destined to belong to just one of the richest people on the planet.

Described as the 'world's most valuable transformable timepiece' by Graff, The Fascination can be worn as both a ring and a bracelet, enabling the owner to display its beauty whatever the occasion may be.  The stunning piece was unveiled amid a flurry of excitement and anticipation at the watch industry's biggest annual trade show, BaselWorld, in Basel, Switzerland, earlier today.

 The dazzling watch incorporates 153 carats of the very finest white diamonds, while an interchangeable 38 carat flawless pear-shaped diamond can be worn as a bracelet or placed into a tailor-made shank and then worn as a ring.

Graff created a stir at last year's BaselWorld show when it showcased a £33 million watch, believed to have been the most expensive in the world.

The Graff Hallucination was a 110-carat watch coated in colourful rare diamonds.


 

 



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